The Construction Companies
Social Media
Intro:
Stellar Construction was a client I worked with during my college internship. I was designing their social media presence that aligned with their branding and goals during my time there. Objective of the project was to increase views and make more leads for clients for Stellar construction.
Research
After looking at existing media and information that this company had online I was able to determine typography and colors. Going through there imagery I was also able to find common themes that would convey the brand well:.
Draft
Through those brand Ideas I was able to come up with some drafts that would enhance their instagram and enhance Client retention. However, these are just drafts to show ideas and what image the client can hold latter.
Review With Client:
The Client liked the way the branding was going however I did miss the professionalism that they were going for. They just didn’t see the appeal unless the professionalism was on point were it would show their work and not their employees.
Changes:
I made a significant change because of the redirect given by the client. Through the resources given to us I was able to combine their pictures with the slogans they have on their website. Like vision, quality and process. Or we are the professionals. Or details matter. All of these lead to great homes. Combined with comment underneath that would use a call to action to get more clients.
This post was made to showcase the brand’s detail-oriented psychology. Showcasing the interior and exterior. Implying the company does everything from the exterior to the interior right.
I choose to reiterate the key words from their website to help make the brand more cohesive across all platforms. Also, giving the design more meaning.